There's nothing like spending months at home on your couch to make you see the potential in all your cozy clothes. However, it feels time to consider trading up for something a bit more polished. The best way to meet in the middle? Fear of God's new loungewear collection, set to hit the market later this season. Taking its concept of elevated essentials to new heights, founder and designer Jerry Lorenzo wants in on your at-home wardrobe, and it's worth carving out a spot.
Today, the brand announced its entry into the luxury loungewear sector with a small collection of homey intimates available in two shades: cement and black. The lineup includes an oversized waffle robe made from a fine Italian knit, cotton and silk sleepwear separates, and a pair of flexible boxer briefs. All unisex designs, the collection is complete with stretch-cotton underwear, available in a two-pack, and stamped with the brand's logo across the front.
Joshua Kissi
To celebrate the expansion and give customers a feel for the new offering's subtle masculinity, the brand released an intimate video campaign shot by Lane Stewart. It shows the loungewear pieces submerged into Lorenzo's cozy world of Fear of God Home and the context in which they would be worn. The collection marks the beginning of yet another chapter for the brand.
Joshua Kissi
The new collection is set to arrive this holiday season online at fearofgod.com.
Shelby Ying Hyde is a Brooklyn-based shopping and fashion contributor BAZAAR.com, with bylines on The Zoe Report, Teen Vogue, Essence, Nylon, Elite Daily and more. Prior to entering the editorial space, she worked at luxury e-commerce giants Net-a-Porter and Moda Operandi on the product editorial team, where she gained an extensive understanding of the luxury market as it pertains to shopping and engaging customers in a digital space. Follow @theshelbyying on Instagram for shopping advice, sale updates, and tips for building a well-rounded wardrobe.
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